Playlist Curator Outreach: Email Templates That Get Replies (2026)
Most curator pitches get ignored because they read like spam. Three small changes make a huge difference in reply rates.
Subject line
Use the curator's name and the playlist name. 'For [Playlist Name] — new indie folk track' outperforms generic subjects 4x.
Body template
Hi [Name],\n\nI loved your inclusion of [Artist] on [Playlist]. My new track [Song] is in the same lane — [one-sentence description]. Stream here: [Spotify link].\n\nNo pressure either way, and thanks for what you do for indie music.\n\n[Your Name]
Follow-up rules
One follow-up after 7 days. Never two.
Frequently asked questions
How many curators should I pitch?
30–50 per campaign is a healthy volume for an indie artist.
Should I offer money?
Never. Paid playlist placement violates Spotify's ToS.
Ready to grow your streams?
Submit your track to Amplifi and we'll pitch it to 900+ independent curators across 15+ genres.