Music Licensing and Sync: Getting Your Songs Into Film and TV (2026)
Sync placements pay well and introduce your music to massive new audiences. Breaking in requires a different pitch than playlist promotion.
Own all your rights
Sync deals require clean rights. If you co-wrote or used samples, get clearance in writing before pitching.
Make supervisor-friendly versions
Instrumental, no-vocal, and 30-second versions of every song. Music supervisors edit fast and need flexible files.
Who to pitch
Music libraries, sync agencies, and direct supervisor contacts. Each has different exclusivity terms — read the contract.
Frequently asked questions
How much do sync deals pay?
Anywhere from $500 for a small indie film to six figures for a national ad. Most indie placements pay $1k–$10k.
Should I sign exclusively to a library?
Only if the rate justifies it. Non-exclusive deals keep your options open.
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